Randall Conrad
Senior Writer / Editor Marketing Communications
1116 Massachusetts Ave. Lexington MA 02420
voice 781-674-2926 cell 781-424-6771 fax
781-674-2930 e-mail randall@calliope.org
Summary
Senior Writer for Fortune Fifty technology leaders including HP, Compaq, and Digital.
§ Years of creative experience delivering powerful web and print communications
§ Intranet site development executive speechwriting high-level presentations
§ Video & multimedia scripts, brochures, product descriptions, testimonials
Education
Universitι de Paris / Sorbonne
Columbia University, M.A., cum laude
Harvard College, A.B., magna cum laude. Phi Beta Kappa
Information Architect and Webmaster Calliope, Inc. 1996 to Present
§ Repurposed research archives of this award-winning educational media company into an information-rich web site with appeal to multiple audiences.
§ Enhanced history, literature, and popular culture topics for students and teachers with curriculum builders and interdisciplinary links.
§ Tailored access and navigation to multiple learning styles.
Consultant National Museum
of the American Indian, Smithsonian Institution
-
1998-2001
Contributed to the planning of the Smithsonian's ultimate Mall museum as a contract consultant with Rare Media Well Done, a museum conceptualization company:
§ Contributed research and copywriting to support architects' exhibit plans.
§ Consulted on architecture and navigation for an intranet reference tool designed to support technical decision-making by staff and contractors.
§ Collaborated with virtual team to construct the relational databases at the core of the prototype.
§ Collaborated on Practices Guidelines, ensuring that all content respects and reflects the values of Native American peoples of North and South America.
Editor in Chief Compaq
Computer Corp.
1999-2002
§ Ensured that high-end products and services were well publicized to targeted enterprise-level purchasers.
§ Originated style and usage guidelines ensuring clarity and consistency in a chaotic, jargon-ridden market.
§ Supported implementation and evaluation of custom-engineered content-processing software, part of a complex transition from print to web publishing.
§ Conducted reader surveys and gathered user-trending data optimizing effectiveness in reaching the target market.
Managing Editor Digital Equipment Corp. 1995-1998
§ Edited quarterly product update targeting high-level corporate technology decision-makers.
§ Managed content providers assigned coverage to team of up to 8 writers; revised and edited all submissions. Checked data, proofed copy, secured approvals.
§ Produced parallel editions for internal readers (sales force) as well as customers.
Senior Writer Digital Equipment Corp. 1986-1995
- Created hundreds of engaging publicity pieces, trade-show presentations, and video scripts.