Randall Conrad
Senior Writer / Editor  •  Marketing Communications
1116 Massachusetts Ave. •  Lexington MA 02420
voice  781-674-2926  •  cell  781-424-6771  •  fax  781-674-2930  • e-mail  randall@calliope.org

 

Summary

Senior Writer for Fortune Fifty technology leaders including HP, Compaq, and Digital.

§         Years of creative experience delivering powerful web and print communications

§         Intranet site development – executive speechwriting – high-level presentations

§         Video & multimedia scripts, brochures, product descriptions, testimonials

 

Education
Universitι de Paris / Sorbonne
Columbia University, M.A., cum laude
Harvard College, A.B., magna cum laude. Phi Beta Kappa
 

Information Architect and Webmaster – Calliope, Inc. – 1996 to Present

 

§         Repurposed research archives of this award-winning educational media company into an information-rich web site with appeal to multiple audiences.

§         Enhanced history, literature, and popular culture topics for students and teachers with curriculum builders and interdisciplinary links.

§         Tailored access and navigation to multiple learning styles.

 

Consultant – National Museum of the American Indian, Smithsonian Institution - 1998-2001
 

Contributed to the planning of the Smithsonian's ultimate Mall museum as a contract consultant with Rare Media Well Done, a museum conceptualization company:

§         Contributed research and copywriting to support architects' exhibit plans.

§         Consulted on architecture and navigation for an intranet reference tool designed to support technical decision-making by staff and contractors.

§         Collaborated with virtual team to construct the relational databases at the core of the prototype.

§         Collaborated on Practices Guidelines, ensuring that all content respects and reflects the values of Native American peoples of North and South America.

 

Editor in Chief – Compaq Computer Corp. – 1999-2002
  

§         Ensured that high-end products and services were well publicized to targeted enterprise-level purchasers.

§         Originated style and usage guidelines – ensuring clarity and consistency in a chaotic, jargon-ridden market.

§         Supported implementation and evaluation of custom-engineered content-processing software, part of a complex transition from print to web publishing.

§         Conducted reader surveys and gathered user-trending data – optimizing effectiveness in reaching the target market.

 

Managing Editor – Digital Equipment Corp. – 1995-1998

 

§         Edited quarterly product update – targeting high-level corporate technology decision-makers.

§         Managed content providers – assigned coverage to team of up to 8 writers; revised and edited all submissions. Checked data, proofed copy, secured approvals.

§         Produced parallel editions for internal readers (sales force) as well as customers.

 

Senior Writer – Digital Equipment Corp. – 1986-1995